PACKAGING
Designed as a quiet, giftable confection, Vitti emphasizes restraint, materiality, and ritual. The packaging reduces branding to essential gestures—script, stamp, and structure—allowing texture and assembly to carry the experience. Inspired by traditional Italian bakery practices, the system introduces subtle human touches through inserts and layered elements, making the act of opening feel personal, deliberate, and intimate.
Adobe InDesign, Illustrator, Photoshop